Today journalists and media professionals are expected to brand themselves online. As this article argues, employers “expect journalists to use platforms such as Twitter, Facebook and even Snapchat to make contacts and source stories, while developing their own personal brands.”


For young job-seekers, employers will look at an applicant’s online presence: “A reporter’s social media presence has become increasingly important to potential employers, because it allows them to understand that reporter’s voice and gives them a sneak peek into how the reporter would engage with readers.”

On the importance of personal branding, see “How journalists can start start creating a personal brand online“. On the importance of Twitter, see “Your Twitter bio is your calling card”. Social media allows journalists to engage not only with their audience, but also with other journalists. See “Why journalists should participate in communities on social media”.



A new report from Oxford University’s Reuters Institute: “Private Sector Media and Digital News”. 

Instagram: Like My Addiction

Posted: October 6, 2016 in Uncategorized


This Instagram account, which attracted more than 70,000 followers in only two months, appears to show a 25-year-old  Parisian woman, Louise Delage, spending time with friends. But the account was actually created by an advertising agency for Addict Aide to raise awareness about alcoholism. See this article about the campaign: “Who is Louise Delage?



The most recent ranking of the leading apps in the United States.


See this article in the Washington Post, “More and more people get their news via social media — is that good or bad?


One mistake many young job seekers make is not understanding how the recruiter is looking at them. In the early vetting stage, most recruiters scan a CV in a matter of seconds. More important for recruiters is the job candidate’s online presence. See this article “A top recruiter on what anyone can see after 30 seconds with your resumé“. Note the importance of “personal online footprint” in what recruiters look at.

Also some useful tips and suggestions here for young job seekers in the media field: “Becoming a Marketable Media Grad (Things More Important than Degrees and CVs).  Note the advice: See yourself as a brand.

Another piece of advice also stands out: “A paper CV and cover letter only gets you so far – having all of what you have done easily accessible online is a great way to back those words up.” And this too: “Many graduates have a fear of ‘putting themselves out there’ on the Internet and this is something that must be overcome. Create content. Help people. Don’t be scared. Be proactive. Think outside the box. Create opportunities. Most importantly, have fun. Get on Twitter and build outwards from there. Retweet useful things to your followers. Promote others. Your willingness to share useful information will help you to build contacts. People will remember your good deeds. Create a side project and utilise it as a sandbox through which you can showcase your originality, sans limitations. Building an online showcase is the best possible start you can give yourself. Do it while you’re still a student.”


Advertising: Google and Facebook

Posted: September 27, 2016 in Uncategorized


Google and Facebook are advertising companies. News organizations complain that they are both crippling their revenues by siphoning their advertising revenues. But the advertising industry is also worried. See this article, “Advertisers, Publishers Look for Ways to Counter Facebook and Google.”


Image  —  Posted: September 22, 2016 in Uncategorized

Screen Shot 2016-09-20 at 19.15.53.png

See this opinion column in the Guardian: “Why Facebook is public enemy number one for newspapers and journalism.” See also this article, “Facebook is Eating the World.”

Facebook and the News (Bias)

Posted: September 19, 2016 in Uncategorized