Social Media & Social Change

Posted: November 26, 2016 in Uncategorized

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As hashtag campaigns such as #BlackLivesMatter have demonstrated, social media tools are being used to promote social change. The term “hashtag activism” has entered the language to describe the use of social media (and notably the viral power of #hashtags) to spread messages, raise awareness, and mobilize action.

See this article, “5 ways to turn a social media campaign into a movement”.  For case studies, see”2015’s Top Social Activism Campaigns“. See also “Millennials and the Age of Tumblr Activism”.  On  #BlackLivesMatters, see this Pew Research study, “Social Media Conversations About Race“.


But how effective is social media activism? On that question, see “#BoycottUnited: does social media activism actually work?” 

Some claim hashtag activism a superficial Western response to global problems. On that, see “#BringBackOurGirls, Hashtag Activism, and the Diaspora“. See also “Hashtag Activism and Its Limits“.

Companies are also using social media campaigns to “humanize” their brands by associating them with a cause. See “10 ways brands are using social media marketing for good“.




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