Archive for November, 2016

Hashtag Activism and Social Change

Posted: November 26, 2016 in Uncategorized


The term “hashtag activism” has entered the language to describe the use of social media (and notably the viral power of #hashtags) to spread messages, raise awareness, and mobilize action. While some remain skeptical the effectiveness of hashtag activism, many believe it has become an indispensable tool for social change.

For case studies, see”2015’s Top Social Activism Campaigns” and  “The Most Memorable Brand Hashtags of All Time“.

One of the best-known hashtag campaigns is #BlackLivesMatters. See this Pew Research study, “Social Media Conversations About Race“, notably the hashtag #BlackLivesMatter.

Other hashtag campaigns have raised awareness globally, such as #BringBackOurGirls. Still, some claim hashtag activism a superficial Western response to global problems. On that, see “#BringBackOurGirls, Hashtag Activism, and the Diaspora“. See also “Hashtag Activism and Its Limits“.

On the larger issue of the effectiveness of social media activism, see the opposing views of Malcolm Gladwell and Clay Shirky. Gladwell’s controversial piece in The New Yorker, “Small Change: Why the Revolution Will Not Be Tweeted” argued that social media is not an effective tool for social change. Clay Shirky took the opposite poisition in “The Political Power of Social Media“.


SEO Tactics: Content is King

Posted: November 23, 2016 in Uncategorized


The chart above shows the most effective SEO (search engine optimization) tactics.

Social Media Rumors

Posted: November 20, 2016 in Uncategorized


The internet and social media are blamed for spreading rumors and fake news — and the negative consequences for journalism and public communications. On the spread of rumors on line, see this article in the New York Times: “Why rumors outrace the truth online“. On the Nice attack, see “Social media rumors about the Nice attack” and “Nice lorry attack sparks false rumors on social media“.

For an academic paper on the subject, see “Analysing how orient to and spread rumors in social media“.  Also Jayson Harsin’s paper on rumor bombs: “The Rumor Bomb: On Convergence Culture and Politics“.

Snapchat vs Facebook and Twitter

Posted: November 18, 2016 in Uncategorized


The chart above shows how Snapchat users are overwhelmingly in the young 18-25 demographic, unlike Facebook and Twitter whose users are more evenly spread across all demographic groups.


An interesting article on what Google looks for in job candidates. Note that Google doesn’t care about top schools, grades, or credentials. They focus on “intellectual humility”. See here, “Why Google doesn’t care about hiring top college graduates“. See also: “How to get a job at Google“.

Demographics of Snapchat Users

Posted: November 10, 2016 in Uncategorized

chartoftheday_5183_snapchat_usage_by_age_group_n-1 The chart above shows that older demographic groups are starting to use Snapchat.

Facebook to Compete with LinkedIn?

Posted: November 10, 2016 in Uncategorized

chartoftheday_6658_linkedin_the_size_of_the_facebook_threat_n Facebook is considering a “jobs” tab to compete with LinkedIn. Above is a chart showing that most of LinkedIn’s revenues come from recruitment.