Personal Branding & Selfie Culture

Posted: October 22, 2016 in Uncategorized


Self culture is now a subject of study. Books such as The Narcissism Epidemic have been devoted to the subject of Millennial obsession with online self-representation. Is personal branding a professional strategy or merely narcissistic self-indulgence?

On selfie culture, see “Scrutinizing the Selfie” and “Smug shots and selfless: the rise of Internet self-obsession“.

Digital social class cultures, such as the “Rich Kids of Instagram“, have emerged online and provoked controversy. See “Why the Internet hates the Rich Kids of Instagram”.  An often cited example of the “rich kids” phenomenon is Lilli Hymowitz (see above). On her, see “Meet the Prom Queen of Instagram”.  

Amalia Ulman has transformed her photo spoofs of selfie culture into art — and her work will have a show at the Tate Modern in London. See, “Tate Modern Taps Amalia Ulman for New Show.”



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