Journalists & Personal Branding Online

Posted: October 10, 2016 in Uncategorized


Today journalists and media professionals are expected to brand themselves online. As this article argues, employers “expect journalists to use platforms such as Twitter, Facebook and even Snapchat to make contacts and source stories, while developing their own personal brands.”


For young job-seekers, employers will look at an applicant’s online presence: “A reporter’s social media presence has become increasingly important to potential employers, because it allows them to understand that reporter’s voice and gives them a sneak peek into how the reporter would engage with readers.”

On the importance of personal branding, see “How journalists can start start creating a personal brand online“. On the importance of Twitter, see “Your Twitter bio is your calling card”. Social media allows journalists to engage not only with their audience, but also with other journalists. See “Why journalists should participate in communities on social media”.



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