Archive for October, 2016

LinkedIn Tips & Tricks

Posted: October 22, 2016 in Uncategorized


LinkedIn is effectively your CV, you need to get it right. See here for some tips for beginners: “Best LinkedIn Profile Tips”.  For experienced LinkedIn users, see “17 Steps to a Better LinkedIn Profile”.



Self culture is now a subject of study. Books such as The Narcissism Epidemic have been devoted to the subject of Millennial obsession with online self-representation. Is personal branding a professional strategy or merely narcissistic self-indulgence?

On selfie culture, see “Scrutinizing the Selfie” and “Smug shots and selfless: the rise of Internet self-obsession“.

Digital social class cultures, such as the “Rich Kids of Instagram“, have emerged online and provoked controversy. See “Why the Internet hates the Rich Kids of Instagram”.  An often cited example of the “rich kids” phenomenon is Lilli Hymowitz (see above). On her, see “Meet the Prom Queen of Instagram”.  

Amalia Ulman has transformed her photo spoofs of selfie culture into art — and her work will have a show at the Tate Modern in London. See, “Tate Modern Taps Amalia Ulman for New Show.”



Today journalists and media professionals are expected to brand themselves online. As this article argues, employers “expect journalists to use platforms such as Twitter, Facebook and even Snapchat to make contacts and source stories, while developing their own personal brands.”


For young job-seekers, employers will look at an applicant’s online presence: “A reporter’s social media presence has become increasingly important to potential employers, because it allows them to understand that reporter’s voice and gives them a sneak peek into how the reporter would engage with readers.”

On the importance of personal branding, see “How journalists can start start creating a personal brand online“. On the importance of Twitter, see “Your Twitter bio is your calling card”. Social media allows journalists to engage not only with their audience, but also with other journalists. See “Why journalists should participate in communities on social media”.



A new report from Oxford University’s Reuters Institute: “Private Sector Media and Digital News”. 

Instagram: Like My Addiction

Posted: October 6, 2016 in Uncategorized


This Instagram account, which attracted more than 70,000 followers in only two months, appears to show a 25-year-old  Parisian woman, Louise Delage, spending time with friends. But the account was actually created by an advertising agency for Addict Aide to raise awareness about alcoholism. See this article about the campaign: “Who is Louise Delage?