Snapchat: Marketing & Movies

Posted: October 28, 2015 in Uncategorized

Capture d’écran 2015-10-29 à 09.30.59

LIke many apps, Snapchat has morphed from a “social” app to a marketing platform.

For background on Snapchat, see this article in the New York Times, “A Growing App That Let’s You See It, Then You Don’t” and “Snapchat: A New Mobile Challenge for Storytelling“.

Also see this article on Mashable, “Could Snapchat become the next Instagram?
On Snapchat marketing, see “5 Creative Ways Brands are Using Snapchat” and “Here are 6 Snapchat Stats that Show Why Marketers Want Inside that Walled Garden“. See also “Brands are coming to Snapchat. Will users disappear?” For specific case studies, see “McDonald’s joins throng of marketers experimenting with Snapchat” and “How Snapchat helped sell a new Star Wars toy“. See also “Here is How Burberrry is Taking to Snapchat Again“.

On Snapchat and Hollywood marketing, see “Why Snapchat Isn’t a Great Tool for the Studios — Yet” Also, Kendall and Kylie Jenner have made a Snapchat movie, see below and here: “Kendall and Kylie Jenner’s Snapchat Movie“.

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