Celebrities, Social Media & Personal Branding

Posted: October 14, 2015 in Uncategorized

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Social media networks like Instagram and Twitter are transforming fame and celebrity, especially for music stars like Beyoncé, Taylor Swift, Kanye West and others. For an overview on social media branding, see this article in the Harvard Business Review, “Branding in the Age of Social Media“. On celebrity branding, see “What Celebrities Can Teach Companies about Social Media“.

On how Beyoncé uses social media, see “Beyoncé rejects tradition for social media power” and “7 Lessons from Beyoncé’s Social Media Guru“.

On Taylor Swift’s social media stretegy, see “Want to use social media to your advantage? Let Taylor Swift show you how with these media relations tips” and “How Taylor Swift became the most followed Instagrammer on the planet.”

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