Public Relations, Social Media & PR Fails

Posted: October 11, 2015 in Uncategorized

Capture d’écran 2015-10-11 à 19.16.08

For a backgrounder on the PR industry, see this article in The Economist: “The Rise of the Image Men“.

The public relations profession caught up late with the social media explosion. In 2011, the Public Relations Society of America decided to “redefine” the profession in the age of social media. See this article, “Redefining Public Relations in the Age of Social Media“.

Five years later, lessons are still being learned the hard way. Every year the list of #PRFails is more and more astounding. For a compendium of PR fails last year, see “The Top 15 PR Fails of 2015” and “The Most Embarrassing Social Fails from 2015“. See also “28 Times Brands and Celebrities Completely Failed on Twitter“. 

Below is an infographic illustrating how PR has changed in the social media age.

pr-then-and-now

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