Social Media & Non-Profit Communications

Posted: October 4, 2015 in Uncategorized

Communications and marketing strategies for non-profit organizations are not, for obvious reasons, precisely the same as those for commercial products and brands. The objectives are different. Still, non-profit organizations, while not “selling” products or brands, still need to spread awareness, create buzz, brand, and sometimes raise money. The objectives are not the same, but the communications tools are.

See this article, “7 Reasons Why Nonprofits Need to Ramp Up Their Social Media Presence”.  Also see this article in the New York Times: “To Sell Themselves, Non-Profits are Turning to the Pros”

Screen Shot 2017-11-16 at 16.20.33International organizations like UNESCO, the OECD, and the World Health Organization, while closely connected with national governments, are also “non-profit” in their goals. Some use social media successfully to create awareness around issues, others are still struggling with social media as communications tools. See this article in the Guardian, “Making Twitter work for international organizations”. See this Twiploacy report on on international organizations: “How do international organizations tweet in 2015?”

On social media and NGOS, see “How NGOs around the world use technology and social media”. Also see “How to make NGO videos for social media“.

Screen Shot 2017-11-16 at 16.26.05



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