Social Media Marketing

Posted: September 30, 2015 in Uncategorized

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There is no shortage of predictions about marketing trends, especially with the impact of social media. See for example this article, “Ten social media trends that will shape marketing over the next decade“. On opportunities and challenges,, see “The Top 10 Benefits of Social Media Marketing” and “7 Sins of Social Media Marketing“.

On Instagram as a marketing platform, see “Instagram is a marketer’s best friend.” See also this article in the New York Times: “On Instagram and other social media, redefining ‘user engagement‘”. On Twitter marketing, see “10 Twitter marketing tricks we learned from the Oscars“. On Snapchat marketing, see “5 creative ways brands are using Snapchat“.

On the impact of social media on advertising, see this article in the New York Times, “Social Marketing Drives New York Renaissance” and “Ads that speak the language of social media“. On the impact of online video on television, brands and advertising, see this New York Times article “In Online Video, Street Cred vs Quality“. On sponsored content, see “Marketers seek extra edge to go viral”.

Brands today are using social media to go viral with their messages — some successfully, others less so. See this article in the Guardian, “How to go viral”. On the famous Oscar “selfie”, see this article in the Wall Street Journal: “Behind the Pre-Planned Oscar Selfie“.

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