PR and Social Media

Posted: September 6, 2015 in Uncategorized

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This article in the New York Times, “Redefining Public Relations in the Age of Social Media“, underscores the powerful impact of social media on PR. As the article outlines, the PR profession is attempting to “redefine” itself because consumers today have much more power, notably to voice their opinions about companies, brands, and products.

Capture d’écran 2015-09-30 à 21.50.05A PR expert wrote this article back in 2008 to underscore these new challenges: “Reinventing Crisis Communications for the Social Web“. Today social networks like Facebook, YouTube, and Twitter have transformed PR crisis management, a fact underscored by articles such as  “6 Tips for Handling Breaking Crises on Twitter“. See “10 Tips for Reputation and Crisis Management in the Digital World.”

Perhaps the most infamous PR crisis for a fashion brand was the John Galliano controversy and its consequences for Dior. See “Dior suspends John Galliano after arrest for street abuse“. Also see “John Galliano row: Is Dior damaged?” This article in PRNewser is titled “Galliano salvageable after he escapes prison sentence“. Finally see this article in the New York Times, “A Tentative Step by a Fallen Star to Come Back” and in the Guardian: “John Galliano attempts a comeback.”

On fashion PR, see “Six Social Media Tricks of Fashion Brands” and “Fashion Brands that  Do Social Media Best“. Also, see here for 10 case studies in online marketing campaigns in fashion.

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