PR, Social Media & Crisis Management

Posted: September 6, 2015 in Uncategorized

social-media-crisis

For a backgrounder on the PR industry, see this article in The Economist: “The Rise of the Image Men“. This article in the New York Times, “Redefining Public Relations in the Age of Social Media“, underscores the impact of social media on PR.

Screen Shot 2017-10-22 at 11.46.34Today social media have transformed PR crisis management. See this article, “6 Social Media ‘Musts’ for Crisis Communications” and “A Social Media Checklist for Your Crisis Communications Plans”.  For impact on brands, see this article in the New York Times, “United and Pepsi Affairs Force Brands to Respect Social Media.”

Perhaps the most infamous PR crisis for a fashion brand was the John Galliano controversy and its consequences for Dior. See “John Galliano: Downfall of a Couturier. Also see “John Galliano row: Is Dior damaged?

This article in PRNewser is titled “Galliano salvageable after he escapes prison sentence“. Finally see this article in the New York Times, “A Tentative Step by a Fallen Star to Come Back” and in the Guardian: “John Galliano attempts a comeback.”

Capture d’écran 2013-02-19 à 09.42.04

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