Archive for September, 2015

PR: Then and Now

Posted: September 30, 2015 in Uncategorized

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See this infographic illustrating how much PR has changed: “PR Then & Now“.

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Social Media Marketing

Posted: September 30, 2015 in Uncategorized

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There is no shortage of predictions about marketing trends, especially with the impact of social media. See for example this article, “Ten social media trends that will shape marketing over the next decade“. On opportunities and challenges,, see “The Top 10 Benefits of Social Media Marketing” and “7 Sins of Social Media Marketing“.

On Instagram as a marketing platform, see “Instagram is a marketer’s best friend.” See also this article in the New York Times: “On Instagram and other social media, redefining ‘user engagement‘”. On Twitter marketing, see “10 Twitter marketing tricks we learned from the Oscars“. On Snapchat marketing, see “5 creative ways brands are using Snapchat“.

On the impact of social media on advertising, see this article in the New York Times, “Social Marketing Drives New York Renaissance” and “Ads that speak the language of social media“. On the impact of online video on television, brands and advertising, see this New York Times article “In Online Video, Street Cred vs Quality“. On sponsored content, see “Marketers seek extra edge to go viral”.

Brands today are using social media to go viral with their messages — some successfully, others less so. See this article in the Guardian, “How to go viral”. On the famous Oscar “selfie”, see this article in the Wall Street Journal: “Behind the Pre-Planned Oscar Selfie“.

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Paid, Owned & Earned

Posted: September 30, 2015 in Uncategorized

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See this article, “Rise of the Image Men” in The Economist on the public relations industry, “PR Man has conquered the world. He still isn’t satisfied”.

Millennials and Social Media Apps

Posted: September 29, 2015 in Uncategorized

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Snapchat Discover

Posted: September 29, 2015 in Uncategorized

Facebook Takeover of the News?

Posted: September 29, 2015 in Uncategorized

Twitter’s Impact on Journalism

Posted: September 29, 2015 in Uncategorized

Digital Journalism and Social Media

Posted: September 23, 2015 in Uncategorized

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The Web and social media have “disrupted” and challenged the privileged monopolies of many closed professions — including  journalism. Established journalists have been forced to adjust to the digital impact on their profession. Today anyone can start start an online news site and compete with large-scale players.

Social media networks such as Facebook, Twitter and Snapchat are now major players in the journalism space. See this article in the New York Times: “How Facebook is Changing the Way Its Users Consume Journalism.” See also “Facebook won’t kill journalism, it might even save it.” On Twitter, seeSo Twitter has ruined journalism. Really?” and “How Twitter has changed politics — and political journalism“. On Snapchat, see “Why media companies should take Snapchat seriously” and “Snapchat to hire journalists for 2016 US Presidential race“.

On “citizen journalism“, see this article in the Guardian: “The Rise of Citizen Journalism“. Also this PBS/MediaShift article provides general background, “Your Guide to Citizen Journalism“. Also see this Poynter article, “The 11 Layers of Citizen Journalism“. On the impact of citizen journalism, see this article in Mashable, “How Non-Profit Organizations are Bolstering Citizen Media Around the World“. Also from Mashable, this article, “How Citizen Journalism is Reshaping Media and Democracy“.