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Image  —  Posted: September 24, 2017 in Uncategorized

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Facebook is now a powerful gatekeeper for the news industry, which has given the social network tremendous clout over publishers. On the uneasy relationship between publishers and Facebook, see “Facebook gives, but continues to take more from publishers.” 

Smartphones and News

Posted: September 2, 2017 in Uncategorized

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As print newspapers and magazines are struggling to survive, professionals in the news business are trying to figure out how Millennials consume news. Some surveys provide clues. See “Guess What: Millennials Aren’t All the Same When It Comes to News Consumption” and “How Different Generations Consume Their Daily News“.

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To understand howApple, Facebook, Amazon, Google, and Microsoft make money, and how much they are worth, see this article, “How the tech giants make their billions“.

Magazines on Instagram

Posted: August 9, 2017 in Uncategorized

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Hashtag Activism and Social Change

Posted: November 26, 2016 in Uncategorized

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The term “hashtag activism” has entered the language to describe the use of social media (and notably the viral power of #hashtags) to spread messages, raise awareness, and mobilize action. While some remain skeptical the effectiveness of hashtag activism, many believe it has become an indispensable tool for social change.

For case studies, see”2015’s Top Social Activism Campaigns” and  “The Most Memorable Brand Hashtags of All Time“.

One of the best-known hashtag campaigns is #BlackLivesMatters. See this Pew Research study, “Social Media Conversations About Race“, notably the hashtag #BlackLivesMatter.

Other hashtag campaigns have raised awareness globally, such as #BringBackOurGirls. Still, some claim hashtag activism a superficial Western response to global problems. On that, see “#BringBackOurGirls, Hashtag Activism, and the Diaspora“. See also “Hashtag Activism and Its Limits“.

On the larger issue of the effectiveness of social media activism, see the opposing views of Malcolm Gladwell and Clay Shirky. Gladwell’s controversial piece in The New Yorker, “Small Change: Why the Revolution Will Not Be Tweeted” argued that social media is not an effective tool for social change. Clay Shirky took the opposite poisition in “The Political Power of Social Media“.

SEO Tactics: Content is King

Posted: November 23, 2016 in Uncategorized

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The chart above shows the most effective SEO (search engine optimization) tactics.